VR & interior design studioBeirut · Dubai

Spaces you live in.Worlds you step into.

Arzzon designs homes, resorts and entertainment venues, and the virtual worlds people step into. We walk you through every space in 3D and VR before a single wall goes up.

16+
Years designing spaces and worlds
10
VR experiences designed and directed
6
Disciplines under one roof
BEY·DXB
Working from Beirut and Dubai

01What we do

Any space.
Any world.

We design physical spaces with the tools of game worlds, and virtual worlds with the discipline of architecture. Most of our projects need both.

In-game render of Bumblebee standing at a city crosswalk

Virtual

VR & Immersive

Games, simulators and location-based experiences, from the first story beat to the hardware people climb into.

  • VR games & simulators
  • Location-based & free-roam VR
  • 360° walkthroughs of unbuilt spaces
  • Worlds, characters & key art
Bright living room with a sculptural green coffee table and colour-block art

Physical

Interior & Architecture

Homes, hospitality and landmark buildings, resolved in photoreal 3D down to the fabric and the light at dusk.

  • Residential & luxury interiors
  • Resorts, restaurants & rooftops
  • Architecture & facade concepts
  • Photoreal 3D visualization

Entertainment venues

Family entertainment centers, gaming venues and esports arenas.

Stages & events

Summit stages, talk-show sets, launches and cultural events.

Product design

VR motion seats, pods and cabins, plus statement furniture.

Brand worlds

Mascots, characters, signage and key art that give a place its story.

02Selected work

Built in
both worlds.

Sixteen projects across interiors, architecture, entertainment venues and VR, from private salons to an award-winning simulator. Open any project for the full set.

VR & GamingProduct
Game Changing Award

Hasbro · VR simulator

Transformers VR

A fully immersive VR battle that puts players in Bumblebee's seat.

VenuesInteriors

VR & gaming venue

Pixoul Gaming

A flagship gaming venue under a ceiling of suspended pixel cubes.

ProductVenues

The Link · Mobile app

The Link App

A mobile companion for The Link, bringing offers, packages, dining and arcade games together.

Interiors

Residential interiors

Private Residences

Salons, living rooms and family spaces tailored to the people who live in them.

Venues

Family entertainment center

Smarvy Spot

A family entertainment center with its own mascot, theater and story.

VR & Gaming
Paused during COVID

Disney · VR game concept

TRON VR

Light-cycle racing and combat on the Grid, designed for VR.

VR & Gaming

Pixoul Gaming · VR universe, 10 experiences

Pixoul Universe

An original VR universe spanning ten immersive experiences.

ArchitectureInteriors

Resorts, hotels & F&B

Resorts & Hospitality

Resorts, beach clubs and restaurants designed around the view.

InteriorsArchitecture

Villas, lofts & rooftops

Villas & Lofts

Indoor-outdoor living, industrial lofts and rooftop pools.

VenuesEvents

Arenas, bars & academies

Esports Arenas

Tournament stages, esports bars and academy training rooms.

Events

Stage & event design

Stages & Events

Conference stages, talk-show sets and literary events.

VR & GamingEvents

22 Degrees · VR experience

Mechanical Engineering Day 2026

A VR experience created for 22 Degrees at the 2026 Mechanical Engineering Day event.

ArchitectureVenues

Concept · Mixed-use landmark

Entertainment Tower

A skyline landmark with an entertainment podium and a media-screen crown.

ProductVR & Gaming

VR hardware & product design

VR Simulators & Rides

Motion seats, pods and cabins for location-based VR.

InteriorsVenues

Themed learning center

Edutainment Center

A sci-fi learning center for space missions, robotics and first responders.

ProductInteriors

Furniture design

Sculptural Pool Table

A pool table on sculpted legs, from neon concept to living room.

Architecture

Residential & landmark concepts

Residential Architecture

Apartment buildings, villas and landmark concepts.

03Step inside

Don’t look at a render.
Stand in it.

Clients walk through our spaces in 360° long before they exist, and put on a headset for the worlds that never will. Drag to look around.

360°Pixoul Gaming · venue render

On a Meta Quest? Open this page in the headset browser and tap Enter VR.

04Pixoul Universe

Ten worlds.
One universe.

An original VR universe with its own map, heroes and ten immersive experiences, all designed and directed in-house. Here are eight of them.

05Render to reality

Every space gets
built twice.

First in 3D, where changing our minds costs nothing. Then in the real world, where it should look like what the client already walked through.

  1. Esports bar render with rows of player stations
    01Render
  2. The esports bar as built, stations lit and running
    02Built

06How we work

Story first.
Then space.

Every project is treated as a living narrative. The process is the same whether we’re shaping a living room, a venue or an entire universe.

  1. Pixoul heroes in armored suits

    Story & concept

    We start with the narrative: who walks in, what they feel, what they remember. Sometimes the world already exists; often we build it from scratch.

  2. Level planning map with routes, zones and a wireframe preview

    Sketch & block out

    Sketches and primitive 3D models test how space, flow, story and characters connect, and how the physical room maps onto the virtual one.

  3. Players in VR headsets inside a neon tunnel

    Walk it in VR

    You step inside at true scale, in a headset or a 360° walkthrough, while materials, light and staging are still easy to change.

  4. Launch night crowd at Pixoul Gaming

    Build & launch

    On large projects we direct the teams; on smaller ones we carry the details ourselves, from the first prototype to opening night.

Charbel ‘Sissko’ iMAD standing inside a blue neon portal
Charbel “Sissko” iMAD · Creative Director

07The studio

Led by a
world-builder.

Arzzon’s creative direction is led by Charbel “Sissko” iMAD. He began in 2007 as a self-taught 3D artist and grew into a creative director behind award-winning resorts, luxury interiors and themed events. Then he stepped into VR, building entire worlds and story-driven games, including the award-winning Transformers VR simulator.

“I don’t just design. I create worlds.”

  • 16+ years across architecture, interiors, entertainment, esports and digital art
  • Creative director on VR projects built on Disney and Hasbro properties

Design is more
than you see.

It’s not just about creating visuals. It’s about crafting an experience that resonates, inspires, and lives beyond the surface.

08Start a project

Have a space, or a world, in mind?

Tell us what you’re planning: a home, a venue, a VR experience, or something that doesn’t have a name yet.

What are we designing?

Or email us at support@arzzon.gg.